The shocking news for most people is not that breast is no longer best, but that formula is not benign. The risks of formula break down into the product itself, the absence of breastfeeding, and the making of the formula. …
Watch Your Language! by Diane Wiessinger (Wiessinger D. Watch your language! J Hum Lact 1996;12(1):1-4.) is a great article that really started the conversation rolling about how we talk about breastfeeding.
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Here’s a link to a reprint: http://www.bobrow.net/kimberly/birth/BFLanguage.html