Chocolate flavored toddler formula

Enfamil Enfagrow Chocolate Powder Formula by Mead Johnson

From the product description for this toddler formula:

“Enfamil baby formula has undergone several significant changes since it was invented. Each change brings Enfamil baby formula nutritionally closer to breast milk…”

Have you seen
our sponsor
Sarah Wells' stylish
breast pump bags
?

I didn’t realize moms produced chocolate!

This product appears to be aimed at parents of normal toddlers (12-36 months) who are picky eaters (all of them, right?)

As your child grows from an infant to a toddler, he’s probably becoming pickier about what he eats. Now more than ever, ensuring that he gets complete nutrition can be a challenge.

Here’s a comparison of calories and sugar content for several types of milk drinks:

Calories (per 8 oz) Sugar (per 8 oz)
Chocolate Enfagrow (150 cal, 19 g sugar per 6 oz serving) 200 25 g
Chocolate Pediasure 240 23 g
Nesquick chocolate low fat milk 170 28 g
Plain 2% cow’s milk 122 12 g
Plain whole (3.25%) cow’s milk 146 13 g
Similac Advance infant formula
(100 cal/5 oz, lactose is 95% of 11.2 g carbs/5 oz)
160 17 g
Human milk
(20-22 cal/oz, ~70 g/L lactose= ~2 g/oz lactose,
ref: Lawrence 2005)
160 16 g

_
What do you think? Will a product like this encourage childhood obesity?

KellyMom is sponsored this month by Sarah Wells, maker of breast pump bags that are stylish, functional & discreet, who has graciously helped pay our costs this month.
Our sponsor is not responsible for and has had no influence over the creation, selection or presentation of evidence-based or other information or resources provided on this site.