Chocolate flavored toddler formula

April 20, 2010. Posted in: Blog Posts

Enfamil Enfagrow Chocolate Powder Formula by Mead Johnson

From the product description for this toddler formula:

“Enfamil baby formula has undergone several significant changes since it was invented. Each change brings Enfamil baby formula nutritionally closer to breast milk…”

I didn’t realize moms produced chocolate!

This product appears to be aimed at parents of normal toddlers (12-36 months) who are picky eaters (all of them, right?)

As your child grows from an infant to a toddler, he’s probably becoming pickier about what he eats. Now more than ever, ensuring that he gets complete nutrition can be a challenge.

Here’s a comparison of calories and sugar content for several types of milk drinks:

Calories (per 8 oz) Sugar (per 8 oz)
Chocolate Enfagrow (150 cal, 19 g sugar per 6 oz serving) 200 25 g
Chocolate Pediasure 240 23 g
Nesquick chocolate low fat milk 170 28 g
Plain 2% cow’s milk 122 12 g
Plain whole (3.25%) cow’s milk 146 13 g
Similac Advance infant formula
(100 cal/5 oz, lactose is 95% of 11.2 g carbs/5 oz)
160 17 g
Human milk
(20-22 cal/oz, ~70 g/L lactose= ~2 g/oz lactose,
ref: Lawrence 2005)
160 16 g

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What do you think? Will a product like this encourage childhood obesity?

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Mara April 20, 2010 at 7:42 pm

This is a great post but it would be helpful if the list of drinks and their calorie content included either breastmilk, regular formula, or both. I’d rather use breastmilk than cow’s milk as a benchmark, even for a 12-36 month-old.

kellymom April 20, 2010 at 9:53 pm

Good idea – I found the best numbers for these that I could and added them to the table.

Pat April 20, 2010 at 10:12 pm

Wow. I’d really like to know what the list of ingredients says. Tried to get it from Mead Johnson’s website but I wasn’t successful.

kellymom April 21, 2010 at 12:51 am
jordan April 22, 2010 at 7:49 pm

Un-stinking-believable!!!!