Frequent nursing encourages good milk supply and reduces engorgement. Aim for breastfeeding at least 10 – 12 times per day (24 hours). You CAN’T breastfeed too often–you CAN breastfeed too little. Nurse at the first signs of hunger (stirring, rooting, hands in mouth)–don’t wait until baby is crying. Allow baby unlimited time at the breast when sucking actively, then offer the second breast. Some newborns are excessively sleepy at first–wake baby to nurse if 2 hours (during the day) or 4 hours (at night) have passed without nursing.